Around the Net
Hotels Losing Out On Search Engine Advertising
- Big Hospitality, Thursday, November 13, 2014 9:30 AM
Research firm BrandVerity's followup study on pay-per-click advertising finds that hotels could be losing direct bookings because a lot of brand ads for properties on search engines are taken by the online travel agencies like Travelocity and Hotels.com. The study found that trademark use by third-party advertisers was less common on Google and Google Mobile but frequent on Bing, Yahoo and AOL.
It was nearly impossible to click through from your newsletter to this article. And now that I am on your site there is no more information but a link to big hospitality that also doesn't work. Would love more info. Can't get it.