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Traffic Down, But Most Sales Still In Stores, Says Study

Consumers are becoming surgical with their time in stores and online, making slip-ups by retailers reverberate further than they once did, according to a new report by L2. Mobile is becoming the preferred channel for consumers scouting out purchases, but few of them actually convert on smartphones. Despite this tendency, retailers are making it difficult for consumers to leverage mobile the way they want, which can end up diverting sales elsewhere.

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