Around the Net
Old Navy Turns to SMS Contest
- Mobile Commerce Daily, Friday, November 14, 2014 1:16 PM
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer. Old Navy claims that consumers have up to five times better odds of winning the second annual “Overnight Millionaire” sweepstakes than last year.
