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Old Navy Turns to SMS Contest

Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer. Old Navy claims that consumers have up to five times better odds of winning the second annual “Overnight Millionaire” sweepstakes than last year. 

Read the whole story at Mobile Commerce Daily »

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