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Retailer Testing Beacons in Dozens of Stores

Asda is trialling beacon technology at a handful of stores in the UK, as it experiments with new formats to keep shoppers engaged. Beacons are small transmitters – often the size of a postage stamp – that use Bluetooth or other connectivity to detect a nearby smartphone or device. They can trigger push notifications that, for example, could send information about discounted bin bags to shoppers walking past a beacon hidden in the household cleaning isle.

Read the whole story at Marketing Magazine »

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