Nearly three-quarters of UK consumers have heard of Black Friday, the nickname given to the Friday after Thanksgiving when retailers cut their prices and offer promotions, according to research from
eDigitalResearch. This year's Black Friday -- the U.S. equivalent of Boxing Day sales -- takes place on 28 November. According to eDigitalResearch, 2014 will see more UK consumers join in the sales
extravaganza, which made its way over the Atlantic in 2010 thanks to Amazon and last year saw Walmart's ASDA lead the charge in the UK.
Read the whole story at Marketing »
