Around the Net
Fitbit Starts Global Campaign
- Advertising Age, Monday, November 17, 2014 8:04 AM
Fitness-wearables company Fitbit is launching its first global campaign. The seven-year-old brand has dominant share in the activity-tracker category and is in 40,000 locations in 48 countries. The new effort, via San Francisco-based Argonaut, will include marketing across all media, including TV, with buys on network and cable channels, as well as internationally in Asia-Pacific, Europe, the Middle East and Africa.
