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Durden Joins Undertone As SVP Of Technology

Undertone has appointed George Durden as SVP of technology to oversee the company’s recently launched programmatic ad platform, dubbed Virtuoso, AdExchanger has reported.

Durden, who most recently served as Rovi Corporation’s EVP and CTO, will oversee all technological initiatives at Undertone, though his immediate focus is building out Virtuoso,” writes AdExchanger.

Read the whole story at AdExchanger »

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