AudienceScience, a digital ad tech company that works directly with brands, on Wednesday announced the launch of a new ad-buying platform, dubbed Helios. Helios serves as a demand-side platform (DSP), data management platform (DMP) and marketing dashboard.
Marketers can onboard data into Helios and create audiences from that data. They can then target those audiences programmatically across display, video and mobile, a company representative explained.
“For all their investment online, large global brands have lacked the tools and transparency needed to spend more than 5 to 8 percent of their media budgets in digital,” asserted Mike Peralta, CEO of AudienceScience, in a prepared statement.