Procurement is not solely to blame for tougher cost controls, according to a report by advertising trade body ISBA.
The “most disappointing result” in the whole
study, according to researchers was in response to this statement: “Our agency is cost-conscious and genuinely seeks greater value for us, the client”. More clients (35%) actually
disagreed with the question than agreed (26%). Only 37% of respondents said agencies are transparent over costs and margins billed to the client, while 23% have “mixed” views on the
Read the whole story at Marketing Week »