Around the Net
48.5% of Emails Are Opened on a Smartphone: Movable Ink
- Marketing Land, Wednesday, November 19, 2014 1:31 PM
Almost half of email opens are happening on smartphones, according to a new report from email services firm Movable Ink. The Q3 "Consumer Device Preferences Report" also revealed that 17 percent of emails are opened on tablets, which means that only 34 percent of emails are being opened on PCs. When it comes to the type of device, iOS devices dominate, capturing 59 percent of email opens.
