Planit hired Rich Reiter as creative director. In his new role, Reiter will oversee the agency's entire creative operations ranging from branding, creative concept development and execution, to
multimedia, interactive and mobile design. He will work across all clients, including AGCO, DEWalt, Royal Building Products, Universal Music Group, Mally Beauty and Marriott International. Reiter
joins Planit from Innocean in Chicago where he led all brand and retail creative for Hyundai Motor Company. Prior to Innocean, he managed creative services for McDonald's, Coors, Walgreens, Yum
Brands, Beefeater Gin, Wrigley's, and Wilson Sports while working at Leo Burnett and Foote Cone Belding. Reiter's work has been recognized by One Show, Print Magazine and by CAAA Chicago American
Advertising Awards for "Put the M Back in your Morning" campaign for McDonald's. "As Creative Director, Rich will build and foster a creative environment where ingenious ideas can be born and thrive,"
said Ed Callahan, creative strategist and co-founder of Planit. "His vision, tenacious imagination and strategic focus will undoubtedly have a positive impact at the agency and for our clients."