Around the Net
More Than Half of Publishers Say Email Marketing is a Major Pain Point: Lyris
- MarketingProfs, Thursday, November 20, 2014 1:28 PM
Fifty-four percent of publishing companies report that email marketing is a major pain point, according to a new from FOLIO and Lyris. The research also revealed that 42 percent of publishers report having difficulties with dynamic content/personalization and 41 percent have issues with list maintenance. Other pain points that marketers reported in the survey included: mobile optimization (33 percent), analytics (33 percent), segmentation (30 percent) and content automation (29 percent).
