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Best Buy Uses App to Drive Repeat Store Visits

Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application. The electronics retailer is the first to offer exclusive cash back offers on Black Friday via Ibotta, which rewards consumers with cash for interacting with brands and making purchases. Best Buy first started working with the app last December.

Read the whole story at Mobile Commerce Daily »

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