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Unilever Sends Mobile Messages for Discounts

Unilever’s Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point. The 15-second audio ad included a call to action that gave the caller the option of receiving a discount coupon to buy the product.

Read the whole story at Mobile Marketer »

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