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Smartphone For Seniors Campaign

According to the latest research from Forrester, only 36 percent of consumers aged 65 and older in the UK have a smartphone, compared to 89 percent of consumers aged 18-24. Doro is attempting to reach this gap in the market with a two-month TV campaign featuring the Doro Liberto 820, a device the brand calls “the understanding smartphone.” The Liberto 820 features a built-in coach to help with navigation, HD voice for hearing assistance, hearing aid compatibility, large icons, shortcuts for important features and contacts.

Read the whole story at Marketing Week »

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