• The Drum, Monday, November 24, 2014 6:49 AM

More men are expected to shop in-store this coming Black Friday (28 November), while most consumers are expected to hold off and shop on Cyber Monday this year, according to research released by Nielsen. The research revealed that more women (60 percent) would shop on Cyber Monday, as opposed to half of male respondents. Just over half (52 percent) said they planned to shop on Black Friday, but more men (53 percent) than women (50 percent) said they would shop in-store on that day.

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