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NHL Heats Up Outdoor Games With Epix Advertising Efforts

With the annual Bridgestone Winter Classic coming Jan. 1 and the Coors Light Stadium Series following Feb. 15, the NHL is ramping up marketing efforts for its crown-jewel events. The League is launching a TV, print, outdoor and Internet and a multi-media campaign to support two four-part reality-documentary series for the Classic and Series games. Besides airing on Epix, it is also on NHL's and Epix' Web sites, on Facebook and via apps.

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