JetBlue Airways is partnering with content providers -- including Fox, HarperCollins Publishers, National Geographic, Time Inc. Coursera and Rouxbe -- to offer customers free content.
The Fly-Fi Hub went live Nov. 24 and is the new gateway to JetBlue's Fly-Fi offering, the fastest WiFi in the sky. The airline claims to offer more free content than any other U.S carrier in the sky. Customers can access the content via their own personal device.
It will include a range of entertainment options such as some of the most popular TV shows from Fox and National Geographic, ebook samples from HarperCollins, e-learning videos from Coursera and Rouxbe and the option to purchase magazines from Time Inc.'s portfolio.
In the next phase of JetBlue's Fly-Fi Hub, due to roll out the first quarter of 2015, additional content from PBS, Random House and The Wall Street Journal will be added. PBS will primarily provide children's content, while the Journal will allow customers full complementary access to wsj.com while onboard.
The airline is setting a new standard of onboard content in the airline industry, says Jamie Perry, director of product development, JetBlue.
“Not only are we the only U.S. airline to offer free WiFi to customers, with our new portal, we are now taking it to the next level and provide endless hours of entertainment whether you want to read, learn or just relax watching a TV show,” Perry says in a release. “To make this a reality, we have partnered with some of the most respected content providers, with plenty more to come in 2015."
The content will be uniquely available both online and offline, making all programming available on all Fly-Fi equipped aircraft. Approximately 20 Fly-Fi equipped aircraft are expected to offer the Fly-Fi Hub by the end of November, with all of JetBlue's 97 Fly-Fi equipped aircraft by the end of the year.
One of the content providers, Time Inc., is offering its full array of monthly magazines including InStyle, Real Simple, Southern Living, Essence, Health, Travel + Leisure, People en Español and Golf. Time Inc.'s weekly magazines will be available in 2015.
"We are always striving to reach consumers wherever they want to engage with our content, and we're delighted to be JetBlue's exclusive magazine launch partner for the Fly-Fi Hub," says Lynne Biggar, executive vice president, consumer marketing and revenue, Time Inc. in a statement.