- eMarketer, Monday, November 24, 2014 11:21 AM
eMarketer estimates that advertises will spend $3.2 billion on native advertising this year, rising to $8.8 billion by 2018. While one brand called traditional digital advertising
"wallpaper," executives interviewed for the study cite numerous challenges tied to native advertising efforts. The most common was scale -- how to reach a sufficiently large audience, along
with measurement.Read the whole story at eMarketer »
