Redscout has opened an office in London to serve its current client roster and increase its global profile. The agency tapped Jason Cobbold as managing director to lead the office. Cobbold will build
and oversee all of the agency's operations in London and join Redscout's overall management team, working with the agency's offices in New York and San Francisco. In addition, he will help develop
strategy and drive innovation efforts for Redscout's current clients including PepsiCo and Bacardi Limited. Cobbold will report to Jonah Disend, Founder and CEO of Redscout. Most recently, Cobbold was
deputy managing director of Publicis London, where he was responsible for the turnaround strategy on several key accounts, including the launch of Dacia. Prior to that, he served as the global
business director at Bartle Bogle Hegarty, where he led the global Johnnie Walker business across all regions. "Our belief has always been that the best way to change a consumer's perception of a
brand is to change the way they experience it," said Jonah Disend, Founder and CEO of Redscout. "With over half of our business focused on global clients, we felt it was essential to open a London
office to serve as a hub for our global work." Added Cobbold: "I look forward to launching Redscout in London, and bringing its unique energy and talent to the global market."