School, a part of independent agency network Project: WorldWide, was named agency of record for the Vail Film Festival. The annual event, staged by the Colorado Film Institute, entertains film
festival attendees and offers a creative outlet to the film world's newest storytellers and innovators. The agency will lead all creative support across print, radio and digital, sponsorship
activation and custom campaign development for key sponsors. The agency will also be responsible for rebranding this year's festival. "We are honored to be chosen as Vail Film Festival's new agency of
record to bring world-class talent and brands together in one of the most iconic places on earth," said Max Lenderman, CEO of School. "With our shared passion for innovation and the art of
storytelling, we're eager to bring School's experiential heritage and unique purpose-driven thinking to the prestigious event." Added Sean Cross, Co-Founder of Vail Film Festival: "School's deep
relationships, industry expertise, and purpose-driven, innovative approach will be a tremendous asset to the Vail Film Festival as we move forward into our 12th year. They have a strong understanding
of the festival's creative needs and share our vision to help foster and promote independent film."
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