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Taxi App Battle Drives Price Cuts
- The Drum, Tuesday, November 25, 2014 1:43 PM
The on-going price war between taxi booking apps has intensified in the run up to Christmas, after London-based black cab app Get Taxi rolled out a new aggressive price strategy. The move, which will see the company charge just £5 to travel up to six miles in designated parts of London - with the app making up the remainder of the fare - follows the news that controversial app Uber has reduced its fares by up to half.
