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Macy's Turns to QR Codes for Black Friday Sales

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience. The retail brand will be awarding $1 million in prizes during its Black Friday sales, beginning at 6 p.m. on Thanksgiving Day.

Read the whole story at Mobile Commerce Daily »

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