• by Amy Corr  @MediaPostOTL, November 26, 2014

Firstborn hired Benny Campa as creative director. Campa has spent more than 14 years working on the creative side, most recently serving as creative director at NY digital studio, Fancy Pants. While there, Campa rebranded the company through UX and design and revamped the internal creative team and process. Prior to that, he spent more than three years at R/GA as creative director working on the Verizon, Microsoft, Mastercard, Walmart, Coke and Samsung accounts. Notable work includes the complete creative strategy and redesign of verizonwireless.com, the creation of MasterCard Priceless Cities, and the running of Microsoft's CRM and app business. Before RGA, Campa was associate creative director at AKQA on the Sprite, Benjamin Moore and Smirnoff accounts. In his new position, Campa will work alongside vice president, executive creative director Dave Snyder and chief creative officer Joonyong Park, focusing initially on the agency's L'Oreal Luxe account which includes brands like Lancome, Kiehl's and Urban Decay. He will also work on new and incoming business.