To underscore the importance agencies are placing on digital, Rapp UK has promoted Mike Wells to the newly created position of digital director.
Wells will be responsible for driving digital integration across Rapp's entire creative, media and data client base to further increase the reach and effectiveness of digital engagement. His oversight runs across global and UK clients and he will supervise a team working on big digital infrastructure projects.
“Mike has been spearheading innovative digital solutions for global clients across a number sectors and his commitment has delivered significant growth," says John Perkins, managing director, Rapp and whom Wells will report. "This promotion and the creation of this new role is a reflection of this success.”
Wells has been with the agency for six years, most recently as business director. He has led large-scale global projects, including platform consolidations and CRM/behaviour support programs, as well as successful new business pitches for healthcare and consumer brands.
"Our focus is helping our clients connect the disparate pieces of digital, together with data, to deliver effective customer experiences," says Wells. "This approach resonates with our clients, and I am very excited about the future for Rapp in this space.”
Wells will be based in London, but traveling frequently since the Omnicom-owned agency works across a number of international digital engagements for large clients, including Akzo Nobe and Johnson and Johnson.