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Eyewear Retailer Felix + Iris Uses Data to Personalize Email

Online eyewear retailer felix + iris recently began using data to send personalized emails to its customers throughout the customer lifecycle. The emails explain that the customer could receive the same level of personalized care online as they would from visiting a doctor in person. The emails push a quiz and a Fit Kit. If a consumer doesn't order a Fit Kit, the company will send an email reminding users to that they can try on four pairs of glasses at home for free. Ninety-six percent of people who  order the kit make a purchase. 

Read the whole story at Direct Marketing News »

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