Online eyewear retailer felix + iris
recently began using data to send personalized emails to its customers throughout the customer lifecycle. The emails explain that the customer
could receive the same level of personalized care online as they would from visiting a doctor in person. The emails push a quiz and a Fit Kit. If a consumer doesn't order a Fit
Kit, the company will send an email reminding users to that they can try on four pairs of glasses at home for free. Ninety-six percent of people who order the kit make a purchase.
Read the whole story at Direct Marketing News »