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Mobile Holiday Sales Reporting Lags

The holiday shopping season so far has brought in $17.518 billion in e-retail purchases from U.S. consumers shopping on desktop computers, according to the latest estimate from comScore Inc. That’s 11% higher than the $15.783 billion spent over the first 23 days of November last year. The estimate does not include sales from mobile devices—such sales would have likely added one or two percentage points to the 2014 year-over-year sales gain so far, says Andrew Lipsman, comScore’s vice president of  marketing and insights. “Mobile is more of a challenge to process on the same reporting timetable as desktop,” he says, “so we will not be reporting mobile numbers alongside desktop when our reports come out, though we will have some mobile detail to include as the season evolves.” ComScore produces regular holiday e-commerce spending reports during November and December.

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