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Potential Seen for Mobile Payments in Europe

Europe, the world’s third largest region by B2C e-commerce sales, shows wide diversity in terms of payment methods used in online shopping, according to a report by Hamburg-based secondary research organization yStats.com. While non-cash payment methods, especially credit cards, dominate in the Western sub-region, cash on delivery and various alternative methods are most used in Eastern European countries. Both sub-regions show potential for mobile payments growth, the report says.

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