Shopping online through smartphones is expected to be a game changer shortly and industry experts believe that m-commerce would contribute up to 70 per cent of their total
revenues. "In India, the mobile internet traffic now outweighs personal computer traffic. With increasing penetration of smartphones, India is all set to be a massive market for
m-commerce. The marketing strategies for e-commerce companies will increasingly be tailored to suit the rising adoption of smartphones, social media and improving customer experience
across touch points and platforms," Amazon India Vice President and Country Manager Amit Agarwal said. Read the whole story at Economic Times »
