EBay has appointed Naked Communications to handle its social media and content across Europe. The account will be led by the agency’s London office. It will include eBay’s key markets - Germany, France, Italy, Spain and the UK. Naked won the account following a pitch process that was run by eBay with the support of Creativebrief. The pitch kicked off in July. The brief consolidates work previously held by Essence and Achtung! EBay’s advertising and media planning and buying briefs are unaffected.