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Kids And Adults Are Into Games And Smart TVs This Christmas, Nielsen Says
- Nielsen, Tuesday, December 2, 2014 10:54 AM
According to a Nielsen Games study, both kids and teens express very strong interest in owning at least one video game platform in the next six months (86% and 70%, respectively). And 42% of adults are interested in joining this gaming trend. Adults are also smitten by smart TVs.
Video gaming is, not surprisingly, highest among children and teens. Ninety percent of kids aged 6-12 say they play video games on any console or device while 88% of teens 13-17 say they game. But adults aren't far behind; 62% of those 18 and older say they game on any type of device. So what devices are kids of all ages hoping for this holiday season?
