• Mobile Commerce Daily, Wednesday, December 3, 2014 9:45 AM

Salvation Army is leveraging social media and a text-to-give option on mobile devices to drive more holiday donations for its annual Red Kettle Campaign that raises financial support for the international charitable company’s various local causes. The 124th annual campaign, which was launched this year by the Dallas Cowboys at the Thanksgiving Day football game, is placing a heavy focus on mobile users in an effort to reach a wider audience of potential contributors and streamline the giving process as much as possible.

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