Around the Net
Forrester Says Data Sharing Faces Hurdles
- Advertising Age, Wednesday, December 3, 2014 8:04 AM
Research firm Forrester says that while there has been a big increase in the number of technology executives who think partners' data is important (from 30% two years ago to 47% now), data management platforms admit to implementing just 10 to 20 data sharing projects per year. Reasons include marketers' reluctance to reveal and share the types of data they collect, and privacy concerns.
