- Time, Thursday, December 4, 2014 11:38 AM
Research determines the ads consumers see, the scents and sounds encountered in stores, and the ways a salesperson might casually touch the arm of a consumer. Campaigns are one part high tech,
one part research, and another part magic. It's all to entice consumers to spend more. There's an art to getting consumers to spend money. Susie Poppick tells us what this means.Read the whole story at Time »
