• by Steve McClellan  @mp_mcclellan, December 3, 2014

WPP digital agency, Possible, has acquired Portland, OR-based The Swift Collective, a specialist in content creation.

The deal comes just two weeks after Possible and sibling agency Mindshare unveiled a partnership to create Content+, a content group to generate real-time micro-content in what the firms say will be “a rapid production environment.” Possible indicated that the Swift acquisition would “further enhance” the Content+ offering.

Swift’s revenues for 2014 will be over $13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Swift employs over 70 people.  In addition to content creation Swift offers clients creative, strategy and social media expertise. 

Shane Atchison Global CEO of Possible and Swift founders, Liz Valentine and Alicia McVey have been friends for over 10 years and their agencies have competed for client work. Swift was founded in 2007.

“Swift’s commitment to generating breakthrough creative tied to tangible business results makes them a natural fit for Possible,” said Atchison. “Their incredible growth, approach to strategy, unmatched content expertise and string of successful client campaigns have garnered them well-deserved praise and recognition.

Swift’s headquarters will remain in Portland.  “Possible’s world-wide presence and expertise will allow us to better serve our clients’ ever-expanding needs for global strategy and campaigns with authentic local relevance,” said Valentine.