BIZ DEV: American Ultimate Disc League Awards Work To George P. Johnson

The American Ultimate Disc League (AUDL), a professional ultimate disc league, entered into a multi-year agreement with George P. Johnson (GPJ) Experience Marketing. The agency will develop game day fan experiences and ways for sponsors to interact with the league's fan base. Founded in 2012, the AUDL currently features 24 teams across the United States and Canada, up from the original eight teams, as well as approximately 500 players, coaches, and team personnel involved in league operations. In April 2014, the AUDL entered into a multi-year agreement with ESPN to broadcast 18 regular season and playoff games on ESPN3. "Our collaboration with GPJ is the biggest news for our teams and players since we announced the multi-year partnership with ESPN," said Tim DeByl, co-owner of the Madison Radicals and a member of the AUDL Executive Council. "Heading into our fourth season we were looking for new ways to showcase the athleticism and spirited competition that defines the AUDL. This partnership helps us achieve that goal and brings a new level of exposure for our players." Earlier in 2014, GPJ created a formal Sport Marketing practice to help brands capture more value from integrated activation and fan experiences. This is the first official win for the new unit. GPJ is part of Project: WorldWide, an independent, global network of wholly-owned agencies.

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