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Facebook Extends Autoplay Video To App Install Ads

  • The Drum, Thursday, December 4, 2014 7:06 AM

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes will boost demand for its mobile app advertising offering. While the ability to run video ads already existed, the automatic playback feature increases the chance of them being viewed within an app. The move is bolstered by a flurry of other services Facebook is rolling out to convince advertisers to use its mobile app ads. 

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