• by Wayne Friedman , December 4, 2014

Jen Neal has been named executive vice president of marketing for E! Entertainment and Esquire Network. John Najarian is now executive vice president of news and digital for E! Entertainment.

Neal previously had been the senior marketing for E! Entertainment. Najarian had run E!’s digital business development. Both will report to Adam Stotsky, general manager, E! Entertainment and president of Esquire Network, who recently expanded his role in managing both NBCUniversal cable channels.

Two senior Esquire executives Deena Stern, senior vice president of marketing and digital, and Lorenzo de Guttadauro, senior vice president of brand and creative, will now report to Neal. Najarian effectively replaces work Cyndi McClellan, president of network strategy & E! News had done. She recently left the network.

Najarian has headed E! digital activities, which recently reached 39 million multiplatform unique visitors. Najarian joined E! in 2001, previously holding senior level positions at AOL and Disney.

In addition to E! marketing efforts, Neal will oversee all marketing for Esquire Network — advertising, media strategies, creative, brand alliances, promotion and integrated marketing across all platforms. Neal had been with E! since 2012.

Before E!, Neal was chief marketing officer for BBDO North America. Previous to her BBDO tenure, she was with PHD as managing partner of the New York office.