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Social Is Not A Media Channel, Says Dentsu As It Snaps Up Tempero

  • The Drum, Friday, December 5, 2014 6:44 AM

Dentsu Aegis says its acquisition of social media management agency Tempero is a response to the rising number of brands trying to bring consistency to how they manage their reputations worldwide, a shift the network's UK CEO Tracy De Groose believes will "take off" once brands stop treating social like a media channel. The Japanese agency network has high hopes for the UK-based agency, and intends to turn it into a "centre of excellence" for social media.

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