Around the Net
Chartbeat Pegs "Dark Social" Missing Link: Mobile Apps
Analytics startup Chartbeat thinks a large share of “dark social” traffic comes from mobile apps, so it’s adjusting its tracking services accordingly. After making changes to
recognize the traffic for it is, “we saw mobile Facebook traffic increase by about 40% on sites with big Facebook presences,” Chartbeat’s chief data scientist Josh Schwartz tells
Marketing Land. “On sites that are very, very heavy on mobile facebook we saw even larger increases.”
