Around the Net
CMOs To Hold 10% of IT Budget Next Year
- The Drum, Monday, December 8, 2014 6:28 AM
Integration, consolidation, and rationalisation in marketing technology will make up an average of 35 per cent of total Marketing Technology budgets by 2015, International Data Corporation (IDC) has predicted. With this increase in technology focus, the rise in spending shifts from IT to Line of Business (LoB) executives, the chief marketing officer (CMO) will hold 10 per cent of the overall technology budget by the end of 2015, IDC added.
