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Pepsi Max Surprises London Commuters With Virtual Reality Campaign

  • The Drum, Monday, December 8, 2014 6:29 AM

Pepsi Max targeted unsuspecting commuters at London Bridge on Thursday night with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO and Freuds featured augmented reality and stereo projection to make the images appear in front of any passerby. This was the latest element of the Pepsi Max ‘Unbelievable’ campaign, with the reactions of some of those who were caught up in the moment having since been placed on YouTube. 

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