Around the Net

Pernod Ricard Taps Into Warhol 'Selfies'

Pernod Ricard is tapping into its history with Andy Warhol through a digitally focused travel retail campaign in an attempt to drive volume of its special edition bottle. The digital screen, which has been set up in-store globally in airports including London Heathrow, Copenhagen, Singapore, Thailand and Dubai, detects the faces of passersby and displays their reflections as Warhol-style “selfies.” The pop-art images can then be shared via email and social media. The campaign commemorates the iconic 1986 Warhol painting of the Absolut bottle.

Read the whole story at Marketing Week »

Next story loading loading..