Pernod Ricard is tapping into its history with Andy Warhol through a digitally focused travel retail campaign in an attempt to drive volume of its special edition
bottle. The digital screen, which has been set up in-store globally in airports including London Heathrow, Copenhagen, Singapore, Thailand and Dubai, detects the faces of passersby
and displays their reflections as Warhol-style “selfies.” The pop-art images can then be shared via email and social media. The campaign commemorates the iconic 1986 Warhol painting of the
Absolut bottle.
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