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W&K Wins Tyrrell's Crisps

  • Campaign, Monday, December 8, 2014 6:24 AM

W&K will begin work on the account immediately and is Tyrrells' first advertising agency. The crisps brand approached W&K about working together and then appointed the agency without a pitch. Tyrrells' decision to appoint an advertising agency follows the appointment of Jocelyn McNulty as its marketing director. McNulty joined the company in November from a consulting company, called Claria, where she was managing director.

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