Around the Net
DirecTV Bringing Dogg, Dragons, Partners To Super Bowl
- NYSportsJournalism.com, Monday, December 8, 2014 9 AM
NFL partner DirecTV is working to fill the roster for its Super Bowl Fan Festival the week before the Big Game. Pepsi, Bud Light, Food Network and StubHub are planning on-site activations and musicians like Snoop Dogg, Imagine Dragons, Calvin Harris and the Zac Brown Band are lined up for concerts, with multi-platform marketing support coming from the communications company.
