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How To Use AdWords Scripts

AdWords Scripts -- those lines of code that tell AdWords accounts how to edit functions like creating or automating new campaigns -- can become very useful, per Rebeka Alverez-Heck. She explains how to bid by rules, bid by weather, input dynamic values in ad text, and more. And while the benefits are many, Alverez-Heck tells marketers which caveats to look for when using the tool.

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