The Nieman Journalism Lab considers The Daily Beast’s original app strategy, including “The Daily Breakdown” -- an individual analytics console that shows readers their recent media
diet. With Breakdown, Mike Dyer, co-managing director and chief product officer of the Beast, “believes he’s found a vital engagement driver, with page consumption per session up 2×
to 3× since August,” NiemanLab reports. “Fully 80 percent of mobile users swipe at least once per session.”
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