• by Amy Corr  @MediaPostOTL, December 8, 2014

Following a 40-year hiatus, Burger King has brought back the YUMBO Hot Ham & Cheese Sandwich for a limited time. The sandwich features black forest ham, melted American cheese, lettuce and mayo on a toasted hoagie bun. Originally launched in 1968, the Yumbo was removed from the menu in 1974. To introduce the sandwich to a modern-day audience, Pitch turned back time in one Los Angeles-based Burger King, giving the fast food spot a '70s feel, from the outfits, paint colors, uniforms and payphone located outside. It was a trip for regular folks to walk in and hear '70s music, watch a patron use a Polaroid camera and eat beside the light of a lava lamp. See it here. Better still, the company rolled back its Facebook page for 48 hours and launched a BURGER KING YUMBO Social Hotline at 1-844-BK-YUMBO. Humble produced the spot, directed by Whitey McConnaughy.