Despite millions of social media views for ads from John Lewis and Sainsbury’s it is Lidl’s Surprises ad featuring a blind taste test of its Christmas products that is most
likely to make people buy over the festive period, according to new research.
The study by Millward Brown found that the highest proportion of people “agreed strongly”
with the statement that the ad would make them more likely to buy from the grocer. It was given a score of 3.27 out of 5, where 5 is people that agree strongly and 1 people who disagree strongly.
Read the whole story at Marketing Week »