Around the Net
Stella Artois Opens Online Store And Uses Online Video To #givebeautifully
- Marketing, Tuesday, December 9, 2014 7:49 AM
Stella Artois is launching an integrated marketing drive under the banner 'Gives Beautifully', with an online series of short films using hashtag #givebeautifully and an online 'Chalice Store' allowing consumers to buy a limited edition 300ml Christmas Chalice. The lager brand is also rerunning its glitzy 30-second ‘L’Anniversaire’ Christmas TV ad, which debuted last Christmas, this year using the endline "originally crafted as a Christmas gift".
